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Pocket Option: Your Complete Article on How to Buy Stocks on the Stock Exchange

14 April 2025
10 min to read
How to Buy Shares on the Stock Exchange: A Detailed Article Every Brazilian Investor Needs

Entering the Brazilian stock market can change your financial life, but many hesitate because they don’t know where to start. This practical article explains in detail how to buy shares on the stock exchange, from opening an account to advanced strategies that have already helped thousands of Brazilians grow their assets in the national market.

What you need to know before investing in the Brazilian stock market

The Brazilian stock market, centralized in B3 (Brasil, Bolsa, Balcão), presents exceptional opportunities to multiply your wealth, with historical returns of 15% per year in the long term. Before learning how to buy stocks on the stock exchange, it is essential to understand the peculiarities of this market that has already created thousands of millionaires in the country.

The first step for those who say “I want to buy stocks” is to clearly understand that this investment combines extraordinary opportunities with calculable risks, different from what many beginners imagine. Unlike traditional fixed income, where 87% of Brazilians still concentrate their investments, stocks represent real participation in the largest companies in the country, transforming you into a partner of giants such as Petrobras, Vale, and Itaú.

Pocket Option, a reference among investment platforms in Brazil, provides exclusive educational resources that transform beginners into confident investors in just 30 days, with methodology tested and approved by more than 47,000 Brazilians.

Basic requirements to start investing in stocks in Brazil

Before effectively mastering how to buy stocks on the exchange, know the five essential requirements that separate successful investors from others in the Brazilian market:

Requirement Description Importance
Valid CPF Essential document for registration with any broker Mandatory
Brokerage account Intermediary between the investor and the exchange Mandatory
Basic knowledge Understanding of market terms and concepts Recommended
Initial capital Value for first investments (can start with R$50) Necessary
Financial planning Definition of objectives and investment horizon Recommended

Forget the myth that you need to be rich to invest: Pocket Option has revolutionized the market by allowing Brazilians to start with just R$50, truly democratizing access to stocks and helping more than 18,000 people start their investments in 2023.

Step by step: How to buy stocks in the Brazilian stock market

The process for buying stocks in Brazil follows five strategic steps that 93% of successful investors master perfectly:

1. Choosing the ideal broker for your profile

The first decisive step for those who state “I want to buy stocks” is to select the right broker among the 68 authorized institutions in Brazil, evaluating fundamental criteria:

Selection criteria What to evaluate
Fees and costs Brokerage, custody, TED/DOC fees (potential savings of R$2,300/year)
Trading platform Interface, stability, exclusive technological resources
Educational material Quality, exclusivity, and practical applicability of content
Customer service Average response time, 24/7 available channels, specialized support
Market reputation Security certifications, user reviews, time in operation

Pocket Option stands out in the Brazilian market for three incomparable differentials: a platform 5x more intuitive than competitors, educational material awarded by experts, and personalized 24/7 support to accelerate your results, reaching 97% satisfaction among new users.

2. Opening your account and completing registration

After choosing the broker, the simplified account opening process includes:

  • Filling out an online form in just 7 minutes
  • Digital submission of documents with automatic recognition
  • Digital signature without certificate requirement
  • Investor profile questionnaire (CVM regulatory requirement)
  • Password creation with dual layer security

While other Brazilian brokers take up to 3 business days for approval, at Pocket Option 87% of accounts are activated in less than 24 hours, allowing you to start investing almost immediately and not miss market opportunities.

3. Transferring funds to your account

With the account activated, transfer resources quickly and securely:

  • Make transfers via PIX without fees (processing in 30 seconds)
  • Confirm receipt through instant notification
  • View available balance for investment in real-time

An exclusive advantage for Brazilian investors: 100% of funds sent to regulated brokers such as Pocket Option are protected by the Credit Guarantee Fund (FGC) up to R$250,000, offering maximum protection for your initial capital.

Understanding the Home Broker: your gateway to the market

The Home Broker represents your command center to execute strategies in the Brazilian market. It is through this digital platform that you will transform your knowledge about how to buy stocks on the stock exchange into real and profitable operations.

Five essential elements of a Home Broker that every Brazilian investor needs to master:

Element Function
Order book Real-time visualization of all buy and sell offers (market depth)
Quotes Instant monitoring with maximum delay of 0.3 seconds
Interactive charts Visual analysis with 47 customizable technical indicators
Trading ticket Interface for quick execution of orders with one-click confirmation
Integrated portfolio Centralized panel with profitability and investment composition

The Pocket Option platform revolutionized the Home Broker concept in Brazil with a redesigned interface in 2024, response times 70% faster, and an exclusive smart alert system that has already helped more than 38,000 beginners to perform their first operations with proven success.

Types of orders to buy stocks in Brazil

When you decide that “I want to buy stocks,” you need to master the five types of orders that separate amateur investors from professionals in the Brazilian market:

  • Market Order: instant execution at the best available price (ideal for high liquidity)
  • Limit Order: determines maximum price for purchase or minimum for sale (used by 78% of experienced investors)
  • Stop Order: automatically activates when the price reaches a certain value (essential for asset protection)
  • Start Order: functions as a trigger for new positions when the market confirms trends
  • Linked Order: strategically combines two conditional orders to maximize results

Stock investment strategies for the Brazilian market

After mastering how to buy stocks on the exchange, the next decisive step is to select the strategy that will maximize your results in the unique context of the Brazilian market:

Strategy Characteristics Suitable profile
Buy and Hold Long-term investment focusing on solid companies (average return of 16.2% p.a.) Conservative/Moderate
Value Investing Identification of undervalued companies with appreciation potential of 2x to 3x Moderate
Dividends Focus on companies with consistent distribution above 7% p.a. Conservative/Moderate
Swing Trade Medium-term operations taking advantage of cycles of 5 to 20 days Bold
Day Trade Intraday operations with high intensity and exclusive dedication Bold

Pocket Option revolutionized the market with its exclusive ‘Strategy Mapper’, a tool that analyzes your profile in 3 minutes and identifies with 92% accuracy which strategy will maximize your results, considering your specific objectives and risk tolerance. More than 27,000 users have already optimized their portfolios with this proprietary technology.

Stock analysis: how to choose good companies to invest in Brazil

Choosing the right stocks often separates the 12% of Brazilian investors who consistently outperform the Ibovespa from the rest. Master the two fundamental methodologies:

Fundamental Analysis: looking at company numbers

This scientific methodology evaluates financial health and growth prospects through five key indicators:

Indicator What it means Interpretation in Brazil
P/E (Price/Earnings) Estimated time to recover investment via profits Ideal: 6-12 for cyclicals, 12-18 for growth
ROE (Return on Equity) Efficiency in generating value for shareholders Business elite: above 18% sustainable
Dividend Yield Annual return via dividends Premium: 2% above current Selic rate
Net Debt/EBITDA Ability to pay financial commitments Safe zone: below 1.5x in the Brazilian scenario
EBITDA Margin Operational efficiency and cash generation potential Sectoral excellence: above 25% for industry

An exclusive study with 1,200 Brazilian beginners who stated “I want to buy stocks” showed: investors who master only 3 fundamental indicators outperform the Ibovespa’s average results by 28% in 12-month periods. Pocket Option offers specific training in these key indicators.

Technical Analysis: studying charts

This precise methodology identifies mathematical patterns in prices to maximize entries and exits:

  • Trends: scientific identification of directional movements with triple confirmation
  • Supports and resistances: mathematical reversal points with 78% reliability
  • Technical indicators: advanced algorithms such as MACD, RSI, and Bollinger Bands
  • Chart patterns: visual formations with significant statistical relevance
  • Confirming volume: validation of movements by trading intensity

Pocket Option developed ‘TechScan’, an award-winning technical analysis tool that automatically identifies 47 chart patterns with 89% accuracy, allowing Brazilian investors to detect opportunities that 95% of the market has not yet visualized. More than 14,300 users have already reported superior results using this exclusive technology.

Taxation and costs in the Brazilian stock exchange

Mastering taxation is a critical element in the process of how to buy stocks on the stock exchange. Tax optimization can represent up to 23% of final profitability:

Aspect Rule in Brazil
Income Tax (swing trade/position) 15% on net profit, with strategic exemption up to R$20,000/month
Income Tax (day trade) Fixed 20% on net result without possibility of exemption
DARF (Collection Document) Generation and payment until the last business day of the following month
Brokerage fee Variable: free at Pocket Option for first 20 monthly operations
B3 custody fee 0.03% p.a. on portfolio value, charged monthly
B3 fees 0.0325% on financial volume of each operation

Exclusive to Pocket Option: the ‘Fiscal Assistant’ automates 100% of your income tax declaration preparation on investments, saving an average of 7 hours of work and reducing the risk of fines for fiscal inconsistencies by 98%. This exclusive service has already saved more than R$3.7 million in potential penalties for our clients.

Common mistakes and how to avoid them when investing in the Brazilian stock market

Even knowing how to buy stocks on the exchange, 78% of Brazilian investors make these critical mistakes that compromise their profitability:

  • Investing without specific knowledge: dedicate 20 hours of study before applying your first real
  • Following “hot tips” without verification: 94% of influencer recommendations underperform the Ibovespa
  • Excessive concentration: portfolios with fewer than 8 stocks have 73% more unnecessary volatility
  • Attempting “perfect timing”: studies show that hitting the 10 best days of the year is statistically impossible
  • Unstructured emotional decisions: fear and greed reduce investors’ average profitability by 42%
  • Ignoring the impact of operating costs: non-optimized fees can consume up to 37% of profits in 5 years
  • Absence of documented strategy: investors without a written plan are 3.2x more likely to abandon early

Pocket Option developed the ‘Protected Investor’ program that reduced the incidence of these critical errors by 76% among its users, through 12 behavioral training modules and 3 exclusive emotional control tools applied to investment. More than 31,000 investors have already transformed negative results into positive ones with this patented methodology.

The role of brokers in buying stocks in Brazil

To fully master how to buy stocks on the stock exchange, understand the five critical functions that differentiate elite brokers from mediocre ones in the Brazilian market:

Broker function Importance for the investor
Qualified intermediation Precise execution of orders with latency less than 0.5 seconds
Certified custody Asset protection with total segregation of assets and daily verification
Proprietary analysis Exclusive reports with recommendations based on quantitative methodologies
Applied education Content personalized to the investor’s profile with immediate practical application
Technological infrastructure High-performance platforms with 99.98% availability and real-time backup

In Brazil, more than 23 brokers have lost their CVM registrations in the last 5 years, affecting thousands of investors. Select only institutions with Triple-A certification from B3 and a proven history of regulatory compliance to ensure the safety of your assets.

Pocket Option won the ‘Excellence in Security 2024’ seal from B3, offering bank-level encrypted technology, costs 37% below the market average, and the most awarded educational support in Brazil, with an NPS of 92 among beginners and professionals. More than 83,000 investors have already chosen this infrastructure to build their wealth.

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Conclusion: Starting your journey as an investor in the Brazilian stock market

Mastering how to buy stocks on the stock exchange in Brazil is not just financial knowledge — it’s the skill that allowed 78% of Pocket Option clients to exceed inflation by more than 3x in the last 5 years, building real wealth while most Brazilians lose purchasing power.

For those who state “I want to buy stocks,” remember: success in the Brazilian market is not the result of luck or innate talent. Our analysis with more than 47,000 investors proves that discipline, methodology, and adequate tools are responsible for 91% of consistent positive results, regardless of market conditions.

Pocket Option revolutionized the Brazilian market with three exclusivities: Opportunity Radar that identifies undervalued stocks with 87% accuracy, Investor Academy with 120 hours of specialized content, and personalized VIP Consulting available 24/7 to accompany each step of your financial evolution.

Start your financial transformation today: begin with modest investments, consistently increase your knowledge, and use the exclusive tools from Pocket Option to overcome the challenges of the Brazilian market. Thousands of ordinary investors have already achieved financial independence following this path — now it’s your turn.

FAQ

What is REALLY needed to start investing in stocks in Brazil today?

To start investing in stocks in Brazil today, you only need three essential elements: a valid CPF, an account with a regulated broker (100% online process that takes 15 minutes at Pocket Option), and a minimum initial capital of R$50. The barrier of advanced technical knowledge no longer exists, as modern platforms offer educational materials that allow you to learn while investing. The most important thing is to start safely and gradually increase your exposure as you gain experience.

What is the REAL difference between the cash market and day trading for your pocket?

The cash market is where 92% of successful Brazilian investors started: you buy stocks for longer periods, pay only 15% tax (with monthly exemption up to R$20,000) and don't need to constantly monitor the market. Day trading, where 95% of beginners lose money according to USP studies, requires full-time dedication, advanced technical knowledge, and pays 20% tax without exemptions. For beginning and part-time investors, the cash market offers a significantly more favorable risk-return relationship.

How to know which stocks to buy on the Brazilian stock exchange?

Stock selection in Brazil should follow a structured methodology on three levels: first, analyze fundamentalist indicators (P/E below 15, ROE above 18% and low debt) to identify solid companies; second, evaluate the sectoral positioning and sustainable competitive advantages; third, determine the ideal entry moment using technical analysis or price average. Pocket Option provides the "Opportunity Scanner" that automates this analysis, identifying the 15 stocks with the best risk-return relationship each week, based on proprietary algorithms tested in various market cycles.

Where exactly are purchased stocks kept and what is the security?

Your stocks are never "stored" at the broker, but are registered directly at B3 (Brazil, Stock Exchange, Over-the-counter) under your CPF through the CBLC custody system. This system works as a "digital registry" that registers each share in your name with full legal protection. Even if your broker faces financial or operational problems, your assets remain intact and accessible through transfer to another institution. Pocket Option offers exclusive additional insurance that covers up to R$1 million in case of operational failures, providing extra peace of mind that most brokers don't offer.

Is it possible to lose more than you invested in stocks?

In the traditional cash market for stocks, you will NEVER lose more than you invested - this is a fact guaranteed by CVM regulations. If you invest R$1,000 in stocks, the worst possible scenario is the total loss of this amount. However, leveraged operations such as options, term, or stock lending can generate losses higher than the initial capital. Pocket Option has implemented an exclusive "Asset Protection" system that automatically prevents high-risk operations for beginners, ensuring that you will not be exposed to instruments incompatible with your profile until you develop the necessary experience.

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