- High volatility with Beta 1.45 (compared to 1.0 in developed markets), witnessing many trading sessions with increases/decreases above 3%
- Individual investors account for 85.7% of transactions (Q1/2025), creating a strong herd mentality factor
- Information lag on business results (average 45-60 days after the end of the quarter)
- High correlation with credit policy (correlation coefficient 0.83 between VN-Index and credit growth)
- Limitations in minority investor protection mechanisms (investor protection index 3.5/10 according to World Bank)
Pocket Option: Smart Stock Investment in Vietnam's Market 2025

Stock investment in Vietnam is booming with over 1.3 million new accounts opened in the past year, but 68% of investors still report losses due to lack of appropriate strategies. This article provides proven methods and specific strategies to help you correctly identify potential stocks, build a solid portfolio, and achieve sustainable profits in the Vietnamese market in 2025
Overview of stock investment in Vietnam in 2025
Vietnam’s stock market reached a capitalization of $7.15 billion in Q1/2025, up 35% from the same period last year. Stock investment in Vietnam has become an attractive income channel with an average return of 16.8% over the past 5 years, far exceeding bank interest rates of 3-4%. According to the State Securities Commission, the number of individual investor accounts has exceeded 6.5 million, with 42% being investors under 35 years old – clear evidence of the appeal of learning about stocks in Vietnam.
In a context where inflation is controlled at 3.8% in 2024 and forecast to remain stable below 4% in 2025, what is stock investment has become the most searched question in the field of personal finance. Pocket Option recorded 156% growth in the number of new investors in Vietnam, reflecting the growing demand for capital market participation among Vietnamese people.
The VN-Index touched 1,450 points in March 2025, marking a strong recovery after the adjustment period at the end of 2024. However, how to invest in stocks effectively in this context remains a major challenge, especially when average liquidity reaches 15,000 billion VND/session – the highest level in the past 3 years.
Understanding what stock investment is in the Vietnamese context
What is stock investment in the Vietnamese context? It’s not simply buying and holding company shares, but the process of identifying, analyzing, and investing in companies with solid business foundations, good governance, and high growth potential in an emerging market. Unlike developed markets, stock investment in Vietnam requires the ability to analyze local specifics – where 37% of transaction value comes from state-owned enterprises and policy relationships have a strong impact on market fluctuations.
The difference between investing and speculating in the Vietnamese market
When learning about stocks, many Vietnamese people often confuse investing and speculating. According to a Pocket Option survey of 2,500 investors in Hanoi and Ho Chi Minh City, 73% do not clearly distinguish between these two concepts. Investing is the process of accumulating assets based on a company’s real value, while speculation mainly seeks short-term profits from price fluctuations.
Characteristics | Investment | Speculation | Real examples |
---|---|---|---|
Holding period | Long-term (from 1 year upward) | Short-term (from days to months) | Investment: Holding VNM from 2018-2025; Speculation: Trading HPG within 2 weeks |
Decision basis | Fundamental analysis, company value | Technical analysis, price trends | Investment: Analyzing FPT financial reports; Speculation: Monitoring MACD of MSN |
Objective | Long-term capital growth, dividends | Quick profits from price movements | Investment: 8% annual dividend from REE; Speculation: +15% from TCB in 5 trading days |
Risk | Medium | High | Loss rates: Investment 32%, Speculation 74% (Pocket Option data 2024) |
Mr. Nguyen Van A, an investor with 15 years of experience in the Vietnamese market shares: “I lost 70% of my capital in the first year trying to ‘catch the bottom’ and ‘sell the top’. When I switched to a long-term investment strategy in companies with solid foundations like VCB, FPT, and MWG, my portfolio achieved a compound growth of 21%/year over the past 10 years.” This is clear evidence of the difference between investment and speculation mindsets when participating in the Vietnamese market.
Characteristics of Vietnam’s stock market
Vietnam’s stock market has unique characteristics that directly affect stock investment:
Chi Linh, an analyst at Pocket Option comments: “Vietnam’s market is in a transition phase from ‘frontier market’ to ’emerging market’, expected to be upgraded by FTSE in 2026. This is the time when stock investment offers the highest potential returns, but also requires professional analytical skills and risk management.”
Methods for evaluating and selecting potential stocks in Vietnam
How to invest in stocks effectively in Vietnam requires investors to apply multi-dimensional analysis methods. According to data from 1,845 successful investors in Vietnam, 78% use a combination of at least three different analysis methods before making decisions.
Fundamental analysis – The key to value investing in Vietnam
Fundamental analysis is the foundation of value investing, particularly effective in the Vietnamese market where valuations often do not correctly reflect a company’s true value. Below are the core financial indicators that investors need to focus on when learning about stocks:
Financial indicator | Meaning | Reference levels for Vietnam’s stock market | Specific examples (Q1/2025) |
---|---|---|---|
P/E (Price/Earnings) | Evaluates stock valuation level | 10-15 is considered reasonable | VNM: 12.8, MSN: 16.3, VHM: 9.4 |
P/B (Price/Book value) | Compares stock price to asset value | Below 1.5 is usually considered attractive | CTG: 1.3, POW: 1.1, HPG: 1.7 |
ROE (Return on Equity) | Evaluates capital use efficiency | Above 15% is good | FPT: 23.5%, VCB: 21.8%, MWG: 19.2% |
Debt/equity ratio | Evaluates financial safety level | Below 1 is usually preferred | PNJ: 0.45, ACB: 0.62, VIC: 1.38 |
Beyond financial indicators, corporate governance plays a decisive role in long-term investment success in Vietnam. An independent study by Pocket Option of 180 listed companies during 2020-2025 shows that businesses with governance scores above 80/100 delivered average returns 23.7% higher than the general market.
A typical case is FPT Corporation (code: FPT) – a company maintaining ROE above 20% continuously for 8 years, with a stable cash dividend policy of 15-20%/year and transparency in governance. Investors holding FPT since 2020 have achieved a compound annual growth rate (CAGR) of 28.6%/year, far exceeding the 11.3% of the VN-Index during the same period.
Stock investment strategies suitable for Vietnam’s market characteristics
Stock investment in Vietnam cannot apply exact models from developed markets. Based on behavior analysis of 500 investors with stable profits above 20%/year in Vietnam, Pocket Option has compiled the most effective strategies:
Sector investment strategy – Correctly positioning growth trends
In the context of Vietnam undergoing a strong economic structure transformation process, identifying the right industries with breakthrough potential is the key to success. Below are industries forecast to have outstanding growth in the 2025-2027 period:
Sector | Expected growth rate | Growth drivers | Representative stocks (P/E 2025) |
---|---|---|---|
Banking | 18-22%/year | Credit penetration rate increasing from 124% to 150% of GDP, improving asset quality, Basel III | VCB (14.5), TCB (9.8), ACB (7.6) |
Retail | 25-30%/year | Middle class growing 9%/year, modern retail ratio increasing from 25% to 45% | MWG (16.2), PNJ (13.5), VRE (18.7) |
Information Technology | 32-35%/year | IT spending increasing 19%/year, software exports reaching $10 billion by 2026 | FPT (15.8), CMG (12.3), VNG (IPO expected Q4/2025) |
Industrial Real Estate | 15-20%/year | FDI in manufacturing up 28%, industrial space demand up 31% | KBC (11.2), IDC (14.3), SZC (10.6) |
The case of Mr. Minh Tuan (43 years old, Binh Duong) is evidence for the effectiveness of this strategy: “I concentrated 65% of my portfolio on the retail sector since 2022, especially MWG and PNJ. Despite strong general market fluctuations, my portfolio still increased by 42% over the past 3 years. The secret is choosing the right industry with potential, then patiently holding despite short-term fluctuations.”
Risk management – The crucial factor when investing in stocks in Vietnam
Risk management is not a choice but a survival factor when investing in stocks in Vietnam – a market with volatility 1.8 times higher than the US market. According to data from Pocket Option, 78% of Vietnamese investors fail not because they choose the wrong stocks but because they don’t have a strict risk management system.
- 5% capital rule: Don’t invest more than 5% of total capital in one stock, even if it’s a bluechip like VCB or VIC
- Sector diversification: Invest in at least 5 different industries with low correlation (correlation below 0.5)
- Stop-loss discipline: Set a 7-12% stop-loss threshold depending on stock liquidity and strictly adhere to it
- Avoid excessive leverage: Don’t use more than 30% margin compared to your own capital
- Maintain 15-20% cash: Always be ready to seize opportunities when the market corrects by 15% or more
The Inverted Pyramid Allocation Strategy has proven highly effective in the Vietnamese market context:
Portfolio segment | Proportion | Stock type | Specific examples (2025) |
---|---|---|---|
Foundation | 50-60% | Bluechip, high dividend stocks, market cap >$1 billion | VCB, FPT, VNM, MSN, REE (5-8% annual dividend) |
Growth | 30-40% | Mid-cap, stable growth 15-25%/year | MWG, PNJ, DGC, VHC, GMD |
Explosive | 10-15% | Potential small-caps, emerging sectors, attractive valuations | DXG, HDG, VTP, AGG, DGW |
Mr. Tran Hung, former Investment Director of Vietnam Holding fund shares: “I have witnessed many investors lose everything by putting too many eggs in one basket. The inverted pyramid strategy helps you both preserve capital with the foundation part and have the opportunity to achieve breakthrough profits with the small high-risk portion of the portfolio. This is how to invest in stocks to balance between safety and opportunity in the Vietnamese market.”
Investment psychology and common traps in the Vietnamese market
Psychology is the decisive factor for success or failure when it comes to what stock investment is. The Vietnamese market, with 85.7% of transactions coming from individual investors (highest in Southeast Asia), is an environment particularly sensitive to psychological factors.
A behavioral study of 3,500 Vietnamese investors conducted by Pocket Option in 2024 discovered the following common psychological traps:
- FOMO (Fear Of Missing Out): 72% of investors admit having bought stocks without proper analysis for fear of missing opportunities when seeing prices rise continuously
- Confirmation bias: 68% only read information supporting their existing views and ignore opposing opinions
- Herd effect: 81% admit being strongly influenced by the actions of the majority when deciding to buy/sell
- Gambler’s fallacy: 63% believe they can predict market tops/bottoms despite no statistical evidence supporting this
- Illusion of control: 77% believe they have superior investment skills compared to the general level (although in reality only 23% achieve higher returns than the VN-Index)
Ms. Le Thu Huong, Financial Psychology Expert at Pocket Option shares: “Vietnamese investors lose an average of 28% of capital each year due to emotion-based decisions. The Vietnamese market is particularly sensitive to rumors and herd psychology, causing stock prices to often fluctuate excessively compared to their real value.”
Psychological trap | Recognition signs | Solutions | Real examples in Vietnamese stock market |
---|---|---|---|
FOMO | Feeling anxious, regretful when seeing others make profits | Apply a rigid evaluation process, only buy when stocks pass all criteria | Real estate stock fever Q2/2022: Many investors bought at the peak, losing 60-70% afterward |
Herd effect | Following the crowd without separate analysis | Temporarily stop following forums, social media when the market fluctuates strongly | “Panic selling” phenomenon in April 2023: VN-Index fell 8.7% in 3 sessions due to rumors about credit tightening |
Confirmation bias | Only reading “Buy” recommendation reports, ignoring “Sell” reports | Actively seek opposing opinions, list reasons NOT to invest | FLC stock: Many investors continued to “catch the bottom” despite multiple warning signs about financial condition |
Illusion of control | Believing one can accurately predict price movements | Apply DCA (Dollar-Cost Averaging) method, periodic investing | VN-Index “sideways” period Q3/2024: Many investors constantly predicted “about to break out” but the market moved sideways for 5 months |
Tools and platforms supporting stock investment in Vietnam
Technology has revolutionized how stocks are invested in Vietnam. According to a State Securities Commission report, 94% of trading orders are now executed through online platforms, up from 78% in 2020.
Pocket Option leads in providing analysis tools specifically for the Vietnamese market, with exclusive features such as VN-SentiScan (real-time market sentiment analysis) and VN-InsiderTrack (automated insider trading monitoring). Below are essential tools for Vietnamese investors:
Tool type | Main functions | Fee package | Outstanding features for Vietnam’s stock market |
---|---|---|---|
Trading platform | Execute buy/sell orders, monitor the market | Pocket Option: 0 VND basic fee, 299K/month VIP package | Order placement speed under 0.6 seconds, conditional order placement, smart price alerts |
Technical analysis tools | Chart analysis, pattern recognition | Pocket Option: Free 12 basic indicators, 199K/month Premium package | VSI (Vietnam Sentiment Index) – exclusive indicator reflecting Vietnamese market sentiment |
Stock screening tools | Search for stocks according to financial criteria | Pocket Option: 149K/month, Free 7-day trial | 85 specific screening criteria for Vietnam’s stock market, T+1 data updates |
Insider trading monitoring application | Monitor transactions of internal shareholders | Pocket Option: Included in VIP package (299K/month) | Analysis of insider trading patterns before important events, trend forecasting |
Besides direct trading tools, learning about stocks is also supported by high-quality information sources:
- In-depth analysis reports: Pocket Option provides 25-30 analysis reports each month on potential stocks in Vietnam
- Online seminars: 2-3 sessions/week with participation from leading analysts from securities companies
- Investor community: Discussion forum with more than 125,000 active members, with user reputation ranking system
- In-depth courses: 12 courses from basic to advanced on Vietnamese stock investment
- AI Assistant: Virtual assistant analyzing big data, recognizing patterns and suggesting investment opportunities suitable for personal risk profiles
Mr. Nguyen Hoang (45 years old, HCMC) shares: “Previously I had to spend 4-5 hours each day analyzing the market. Since using Pocket Option’s stock screening tool, this time has reduced to 30-45 minutes. In particular, the VN-SentiScan feature helped me avoid two major market corrections in 2024.”
Emerging stock investment trends in Vietnam in 2025
Vietnam’s stock investment market is undergoing profound changes, with new trends shaping the way individual investors invest. Data from Pocket Option shows the following notable movements:
Trend | Adoption rate (2023) | Adoption rate (2025) | Impact on Vietnamese investors |
---|---|---|---|
ESG investing | 11% | 37% | ESG funds in Vietnam achieved returns 6.8% higher than traditional funds over the past 2 years |
Thematic investing | 23% | 58% | The “Digital Transformation” theme delivered 45% return in 2024, 3 times the VN-Index |
AI-assisted investing | 7% | 32% | Investors using AI tools achieved 12.5% higher returns than those not using them |
Multi-asset diversified investment | 31% | 62% | Multi-asset portfolios (stocks + bonds + gold) reduced volatility by 43% during market downturns |
Notably, a survey of 5,200 investors under 35 shows that 73% prioritize companies with sustainable activities and high social responsibility. Ms. Nguyen Minh Phuong (28 years old, Hanoi) shares: “I only invest in businesses with clear environmental policies and transparency in governance. Not only because this is an inevitable trend of the future, but also because these companies usually have longer-term vision and better governance.”
Another emerging trend is the development of social investing platforms, where investors can share strategies and follow the activities of successful investors. Pocket Option has launched the “VN-InvestorTrack” feature allowing users to track and copy the investment portfolios of 150 top investors in Vietnam.
Conclusion: Building a sustainable stock investment strategy for Vietnamese investors
Stock investment (dau tu co phieu) in Vietnam in 2025 requires a combination of in-depth knowledge, investment discipline, and modern technology. The Vietnamese market is going through an important transformation phase, promising many attractive profit opportunities for investors with strategy.
Pocket Option, with more than 850,000 users in Vietnam, recommends investors adhere to the following core principles to build a sustainable investment portfolio:
- Continuous learning: Spend at least 2 hours/week updating knowledge, participating in in-depth courses on stock analysis
- Iron discipline: Build a detailed investment plan with clear buy/sell thresholds, strictly adhere to it regardless of emotions
- Trend investing: Position your portfolio according to the long-term growth drivers of Vietnam’s economy
- Smart capital allocation: Apply the inverted pyramid strategy, focusing 50-60% on safe bluechips
- Apply technology: Leverage analysis tools and stock screening to save time, improve efficiency
Learning about stocks is not just studying theory but also a process of practice, drawing experience, and continuous adjustment. Expert Tran Duc Anh, Director of Analysis at Pocket Option recommends: “Start with a small amount of capital, maximum 30% of your savings. Record every investment decision and the reasons behind them. After every 3 months, reassess effectiveness and adjust strategy. Patience and discipline are the keys to long-term success.”
What is stock investment in the context of Vietnam 2025? It is not simply the activity of buying and selling financial assets, but the process of building a solid financial foundation for the future. With support from technology platforms like Pocket Option, Vietnamese investors can fully grasp valuable investment opportunities, overcome challenges, and achieve their long-term financial goals in this highly potential market.
FAQ
What is stock investment and why is it important to Vietnamese people?
Stock investment is the activity of buying and holding shares of companies listed on the stock exchange with the aim of benefiting from price increases or dividends. This is a particularly important form of investment for Vietnamese people in a context where inflation fluctuates between 3.5-4%, while savings interest rates only reach 3.8-5.2%, not enough to preserve monetary value. Vietnam's stock market with a compound annual growth rate (CAGR) of 12.8% over the past 10 years is becoming an essential investment channel helping Vietnamese build assets and achieve long-term financial goals.
How to start investing in stocks in Vietnam with small capital?
Starting to invest with small capital in Vietnam requires following these steps: (1) Open a securities account at a reputable company (transaction fee 0.15-0.25%); (2) Learn basic knowledge through free courses from the SSC or Pocket Option; (3) Start with E1VFVN30 (VN30 ETF) to diversify risk; (4) Apply the DCA method, investing periodically 1-2 million VND/month; (5) Join investor communities to learn from experience. This strategy allows accumulating knowledge and experience while minimizing initial risk.
What are the biggest risks when investing in stocks in Vietnam?
Specific risks when investing in stocks in Vietnam include: (1) Strong volatility (standard deviation 18.5% compared to 12.3% in developed markets); (2) Asymmetric information - financial reports of some businesses lack transparency or are delayed; (3) Liquidity risk - 42% of stocks have trading volumes below 100,000 shares/day; (4) Systemic risk when policies change suddenly; (5) Price manipulation in small-cap stocks. To prevent these, investors need to build diverse portfolios, prioritize high-liquidity stocks and avoid excessive leverage.
Which sectors should be invested in Vietnam in 2025?
Based on macroeconomic analysis and growth prospects, potential sectors in 2025 in Vietnam include: (1) Banking - benefiting from Basel III, increasing credit penetration rates and improving NIM (notable stocks: TCB, ACB, MBB); (2) Retail - benefiting from the middle class growing 9%/year and urbanization rate of 42% (MWG, PNJ); (3) Information Technology - riding the digital transformation wave with IT spending increasing 19%/year (FPT, CMG); (4) Renewable energy - aligned with Power Development Plan VIII (PC1, REE, GEG); (5) Logistics - benefiting from FTAs and nearshoring trends (GMD, VSC, HAH).
How to distinguish between good stocks and poor quality stocks in the Vietnamese market?
To identify quality stocks in Vietnam, it's necessary to comprehensively evaluate the following factors: (1) Governance quality - companies with corporate governance scores of 75/100 or higher according to ACGA; (2) Operational efficiency - stable ROE above 15% for 3 consecutive years, profit margins better than industry average; (3) Financial health - debt/equity ratio below 1, positive cash flow from business operations for 3 years; (4) Competitive position - market share larger than 15% or continuously growing; (5) Dividend policy - regular dividend payments with reasonable rates; (6) Liquidity - average trading volume above 500,000 shares/day. Pocket Option's analytical tools can help automatically screen stocks according to these criteria.